Innovation in brand experience For a top-tier belgian bank we ideated, together with a design office, a concept for an app to provide mortgage offerings to their (younger) clientele.

Project info

Project title: Brand experience innovation in banking

Client: A top-tier Belgian bank

Info:

For top-tier belgian bank we ideated, together with a design office, a concept for an app to provde mortgage offerings to their (younger) clientele. The concept integrated the entire collaborative journey towards buying a house, and we crafted a testable visualisation to elicit stakeholder and user feedback. Finally, we pitched the concept to the bank’s Board of Directors.